Measuring Live Chat ROI: The Metrics That Matter
Which live chat metrics actually matter? Volume, speed, quality, and money metrics with honest formulas — plus a one-page monthly report template.
Implementation
Proactive Chat Greetings and Triggers That Don’t Annoy Visitors
Proactive chat greetings and triggers that start conversations without annoying visitors: eight copy-ready messages, frequency caps, segmentation, and pruning rules.
Where to Place Your Chat Widget (and Where Not To)
Where should your chat widget live? Placement do’s and don’ts by page type and device — the defaults that work, the mistakes that cost clicks, and testing tips.
Live Chat Implementation Checklist: From Signup to First Conversation
A practical live chat implementation checklist: set goals, staff the team, configure the widget, write triggers, test everything, and measure from day one.